The 3 Elements Your Digital Marketing Needs

Consistency

Posting unique content every day of the month, across platforms, is integral to getting your message in front of buyers at every stage. Just like any relationship, you need consistent messaging to be delivered to your customer base before they come to trust and love you. Your content on Facebook, Twitter, LinkedIn & Instagram needs consistent posting schedule and your business profile on yelp and google my business needs consistent and accurate information as well as timely replies to your inbox and your reviews.

Relevancy

Your marketing team needs to be able to understand your PMA (Primary Market Area). What is happening in the community around your store matters to your customers & should be reflected in your marketing. Work with any agency that takes the time to research on a consistent basis and create you truly individual content that is relevant to your customer base.

Quality

In todays world people want a less corporate approach, the human element to marketing is what drives not only sales but rabid fanship of a brand or product. Is your social presence pixilated images or lacking brand consistency? Perhaps your business exist under a corporate umbrella and you, like all your competitors, utilize the same canned corporate social media. Buyers comparing their options will notice this and just like that you have lost the human element.